by David | Jul 20, 2022 | Business & Marketing
A lot of businesses who struggle to attract or keep customers blame it on flawed marketing tactics. “Paid ads don’t work!” “Email doesn’t work!” “Passenger pigeons don’t work!” But the real problem is they don’t have a clear...
by David | Mar 23, 2021 | Business & Marketing, Writing
The purpose of writing is to share ideas and knowledge in a way that impacts someone else. But how do you keep readers interested? In the age of information overload, more than ever, you need to treat your readers’ attention like the precious asset it is. Don’t assume...
by David | Jan 26, 2021 | Business & Marketing
A lot of business owners make the mistake of thinking that factual information about what they offer will get people to take action. But facts don’t create trust. They can always be doubted or rejected—these days more than ever. If you want to motivate people, you...
