Select Page
How To Use the Story Effect to Inspire Action

How To Use the Story Effect to Inspire Action

A lot of business owners make the mistake of thinking that factual information about what they offer will get people to take action. But facts don’t create trust. They can always be doubted or rejected—these days more than ever. If you want to motivate people, you...
It’s Not Too Late To Do the Thing

It’s Not Too Late To Do the Thing

In a culture obsessed with early achievement and glorification of youth, it can be easy to feel like whatever you want to do, it’s already too late.  Didn’t score high on your standardized test in 8th grade? Clearly you lack potential. Didn’t start a 7-figure...