About Moi

That’s where I come in.

Just your friendly, neighborhood wordsmith here, trying to make the world a little brighter.

I help high-achieving do-gooders organize, communicate, and promote their awesome ideas for saving us from ourselves positive change.

How did I get into this line of work? ‘Tis an epic tale, full of (mis)adventures in small business, endless hours of meditation, and enough raw vegan smoothies to fill an Olympic swimming pool.

But I’ll keep it brief.

It’s Ms. Quaite’s fault.

She was my 11th grade English teacher—a gentle presence and the high-pitched voice of a forest pixie, but she drilled us hard on essay writing. 

I loved forming thesis statements and backing them up in clever ways. I knew instantly I wanted to be a writer forever and ever; the end. 

No wait, that’s not what happened. 

I did enjoy writing for fun as well as classwork (I was also involved in the writers’ club and school newspaper), but I didn’t think of it as something I could or would do professionally. 

Over some years in various small businesses (restaurant, construction, health coaching, e-commerce), I realized that success isn’t just about how good you are. If no one knows it, your impact is minimal at best.

As I learned more about marketing, I discovered the essential skill of copywriting, which harnesses emotional connection to spark change.

I became fascinated and finally saw the huge potential of writing in my life and work.

A lot of people use copywriting just to sell stuff.

I think it can do so much more.

Ideas steer the world, for better or worse, and it’s up to us to use the power of words to create a truly positive influence and turn the wheel toward “better.” 

Why do I care? It is, I suppose, in my nature.

When I was six I wrote a letter to the editor of my local newspaper calling for an end to whaling and over-fishing “before all the animals die.” 

In college I spent a summer living with a family in a small village in Ecuador, working with the community on health and sustainability practices. 

I’ve watched homelessness rise (and written about it), wealth inequality grow, and climate change ravage places I love.

I’ve marched. I’ve rallied. I’ve planted trees and gardens.

I’ve signed more petitions than I could count. I’ve spent thousands of hours in meditation, yoga, and qigong practice to cultivate inner peace and positive energy.

My purpose is to bring about more balance and harmony in the world, and as a writer, I’ve been privileged to help a variety of ethical innovators and problem solvers dial in their message.

I hate seeing great companies and organizations miss opportunities to engage people, gain customers and allies, and make a bigger impact.

The key is lining up your message with your mission, and making people feel part of something and empowered to make a difference.

Show how you’re contributing to a more just, healthy, and sustainable world.

That’s why I help you tell your story in a way that sparks excitement about your brand.

So if you have a vision not only for financial profit but also positive impact for people and the planet, we should chat over some green tea and gluten-free muffins.